When you think of marketing, the manufacturing industry and Barstool Sports probably don’t come to mind in the same breath.
But here’s the thing: Barstool Sports, with its unconventional, bold marketing approach, has built a massive, fiercely loyal audience that many manufacturers could only dream of.
At Jellison Group Ohio, a video production company specializing in manufacturing, we’ve seen firsthand how dynamic content can elevate a brand’s presence.
So, why should manufacturers pay attention to Barstool’s marketing strategies? Simple: they can teach you how to break through the noise.
Let’s dive into what makes Barstool Sports so successful and explore how manufacturers can adapt some of these strategies to drive engagement, build community, and ultimately, grow their business.
Understanding Barstool Sports’ Marketing Success
The Rise of Barstool Sports: A Quick Background
Barstool Sports started as a small print publication in Boston, focusing on sports, gambling, and the “everyman” lifestyle.
Over the years, it has transformed into a multi-platform digital media empire with a diverse range of content – from podcasts and blogs to videos and social media.
It’s not just their content that stands out but how they deliver it: with authenticity, a touch of controversy, and a big dose of humor.
Barstool’s Core Marketing Philosophy: Be Authentic and Bold
Barstool’s success isn’t about polished ads or glossy promotions.
Instead, it thrives on raw, unfiltered content that speaks directly to its audience.
Authenticity is its currency. Barstool isn’t afraid to push boundaries, speak candidly, or even stir up a little controversy – all while maintaining a genuine connection with its followers.
Engagement is Everything: Building a Loyal Audience
Barstool understands that audience engagement is everything. Through humor, relatable content, and a little controversy, they have built a loyal community that interacts with their content daily.
They’ve mastered the art of sparking conversation, debate, and, most importantly, a sense of belonging among their audience.
Key Marketing Lessons Manufacturers Can Learn from Barstool Sports
Embracing an Authentic Voice in Your Messaging
Manufacturers often fall into the trap of overly technical or corporate messaging. But what if you spoke directly to your audience in a voice that feels more human?
Start by understanding what your audience values and find ways to communicate with them genuinely. Whether it’s through customer success stories, behind-the-scenes videos, or product demonstrations, keep it real and relatable.
Utilizing Humor and Controversy Smartly
You don’t have to go full Barstool and stir up controversy, but a little humor or light-hearted content can make your brand memorable.
Think about incorporating fun elements into your videos or social media content that showcase your brand’s personality. Humor humanizes your brand and can help create a more engaging and approachable image.
Creating Relatable and Shareable Content
Barstool is a master at creating content that people want to share. Manufacturers can do the same by producing videos and content that answer common industry questions, solve pain points, or simply entertain.
Think “how-to” videos, employee spotlights, or even fun, creative campaigns that reflect your industry’s unique quirks.
Applying Barstool’s Content Strategy to Manufacturing
Leveraging Multiple Content Formats
Barstool doesn’t just stick to one content type – they have podcasts, videos, blogs, and social media content. Manufacturers should consider diversifying their content formats as well.
At Jellison Group Ohio, we’ve seen how a combination of high-quality videos, compelling blogs, and interactive social media can amplify a brand’s reach.
Community Building Through Content
Barstool has built a community around its content, encouraging fans to become a part of the brand’s culture. Manufacturers can do this by creating content that invites interaction—think polls, Q&A sessions, or even behind-the-scenes looks at their production process. Content that makes your audience feel like insiders will foster loyalty and engagement.
Utilizing Influencer and Employee Advocacy
Barstool leverages its personalities to build a personal connection with its audience. Manufacturers can use a similar approach by encouraging employees to share their experiences and insights or by collaborating with industry influencers. This human element makes your brand more approachable and trustworthy.
Building a Strong Digital Presence: Barstool’s Digital Playbook for Manufacturers
Be Everywhere Your Audience Is
Barstool understands the importance of being present on every platform its audience uses. Manufacturers should ensure their digital presence is just as comprehensive. Don’t limit yourself to just LinkedIn or your website – explore other platforms like YouTube, Instagram, or even TikTok to reach a broader audience.
Leveraging Social Media for Maximum Impact
Barstool excels at using social media to spark conversations and drive engagement. Manufacturers can benefit from similar strategies by creating content specifically designed for social media – quick tips, product updates, or behind-the-scenes glimpses that give followers a reason to engage.
Paid vs. Organic: Finding the Right Mix
Barstool knows how to balance paid and organic content effectively. For manufacturers, the key is to find a mix that works. Invest in targeted paid ads to boost high-performing content, but don’t underestimate the power of organic reach, especially with engaging shareable content.
Time to Play Offense with Your Marketing
Barstool Sports’ marketing approach may seem unconventional, but it’s rooted in principles that any brand—even in the manufacturing space—can adopt: authenticity, engagement, and versatility.
By taking a page from Barstool Sports’ playbook, manufacturers can build stronger connections with their audience, foster loyalty, and ultimately drive growth.
So, manufacturers, it’s time to rethink your marketing strategy. Be bold, be creative, and have a little fun.
At Jellison Group Ohio, we’re here to help you craft compelling videos and content that do just that. Let’s make your brand unforgettable.
Contact Us to Get Started Today!
